Online ad fraud is a feature, not a bug

Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem. With print media circulation and broadcast television viewership in free fall, a lot is riding on the online advertising space being able to take up the slack. The good news is, digital ad spend is booming: The global total for 2025 is expected to surpass $678 billion, at an annual growth rate of nearly 8%.