AI influencers are ‘everywhere’ at Coachella

You probably don’t need me to tell you that neither of these images is genuine. | Images by Kalya_off / Grannyspills, compiled by The Verge

Coachella kicked off on Friday, and as usual, it's the place to be for online influencers looking to show off their memorable experiences at the festival. A quick scroll through my social media feeds has already shown me many uncannily attractive figures in glitzy outfits, posing for perfectly staged photographs with celebrities.

Only some of these content creators aren't really there. They don't even exist at all outside of our screens. They're generated using AI tools.

Faking Coachella attendance is nothing new - even real influencers have been doing so in recent years - but generative AI has now progressed to the point where it's become …

Read the full story at The Verge.