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Breaking connections helps ideas spread farther, says physics-based study

  • April 27, 2026 at 8:30 PM
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Breaking connections helps ideas spread farther, says physics-based study
Sticking with the same people might feel safe and comfortable. But a new Northwestern University study suggests it can actually trap new ideas and behaviors inside tight echo chambers. By contrast, the research, published in Communications Physics, shows that when interactions shift away from familiar contacts—and toward new ones—activity can spread more widely.

Originally published at Phys.org

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