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How can opinions be maximally influenced? New research offers insights
- April 28, 2026 at 6:00 PM
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Who should you target, and when, to maximize the impact of your message? New research uses mathematical models to show that targeted influence is significantly more effective than random persuasion. In social networks, certain individuals play a key role at specific moments in how ideas spread and how polarization arises.
Originally published at Phys.org