- Science
- Global
Why clear packaging may help brands sell more desirable products
- April 30, 2026 at 9:00 PM
- 3 views
Brands and retailers could increase their sales by simply using more transparent packaging for desirable items, according to new research co-authored by Bayes Business School and Vienna University of Economics and Business. The findings are published in the International Journal of Research in Marketing.
Originally published at Phys.org