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Microsoft says it’s building an app store for AI content licensing
- Emma Roth
- February 3, 2026 at 8:00 PM
- 4 views
Microsoft says it is working on the Publisher Content Marketplace (PCM), an AI licensing hub that shows usage terms set by publishers. That way, AI companies can easily shop the terms and set up deals to use online content for "grounding" their AI models, while the content owners get usage-based reporting to help set prices.
Microsoft says it's been codesigning PCM with companies including Verge parent Vox Media, The Associated Press, Condé Nast, People, and others. The AI boom has been largely fueled by content ingested without payment, and many of the previously mentioned publishers have filed lawsuits and/or arranged content licensing de …
Originally published at The Verge