Japanese Instagram ads reveal product-specific words that lift click-through rates
While research on social media advertising has largely focused on images, videos, and platform algorithms, the role of ad copy has received relatively little attention. This gap is especially evident in non-English contexts, such as Japan. In addition, the same word or expression may be interpreted...
Image: Phys.org
While research on social media advertising has largely focused on images, videos, and platform algorithms, the role of ad copy has received relatively little attention. This gap is especially evident in non-English contexts, such as Japan. In addition, the same word or expression may be interpreted differently depending on the advertised product.
Originally published at Phys.org
