Music fans separate artists' controversies from their art, study finds

Music streaming platforms such as Spotify hold tremendous power over whether fans listen to a musical artist, while social media boycotts have less impact, according to a new Cornell study. Jura Liaukonyte, professor at the Charles H. Dyson School of Applied Economics and Management in the Cornell SC Johnson College of Business, and co-authors analyzed several high-profile controversies involving R&B singer R. Kelly, country singer Morgan Wallen, industrial metal band Rammstein, and rapper and record producer Sean "Diddy" Combs. The work is published in the Journal of Marketing Research.