The Hisense UR9 is a great first shot against OLED’s bow

Hisense is first out of the gate with the UR9 RGB LED TV, which uses individual red, green, and blue LEDs for its backlight.

RGB LED TVs have been the talk of the TV world this year, with models coming from all the manufacturers, and the first one of 2026 is here - the Hisense UR9. It's the first look at the viability of the new backlight technology outside of demo rooms, and it's a step above the traditional mini-LED TVs of years past. HDR is colorful and accurate, it has great brightness, and it is capable of showing colors beyond the P3 color space for movies and TV shows that have wider color. But at $3,500, the 65-inch model I reviewed is priced comparably to high-end OLEDs from LG and Samsung, which is tough competition.

Hisense released the very first RGB …

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