Why clear packaging may help brands sell more desirable products
Brands and retailers could increase their sales by simply using more transparent packaging for desirable items, according to new research co-authored by Bayes Business School and Vienna University of Economics and Business. The findings are published in the International Journal of Research in Marke...
Image: Phys.org
Brands and retailers could increase their sales by simply using more transparent packaging for desirable items, according to new research co-authored by Bayes Business School and Vienna University of Economics and Business. The findings are published in the International Journal of Research in Marketing.
Originally published at Phys.org
