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Disability inclusion in advertising can build stronger brand affinity
- May 20, 2026 at 10:00 PM
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Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School that also shows the effectiveness of diversity regulations and the benefits of compliance. The paper, "Beyond Visibility: The Disability Inclusion Effect in Advertising" is published in the Journal of Marketing.
Originally published at Phys.org