Good for business, bad for children: Food brands use AI to target kids and teens with digital marketing
Whether via ads or influencer collaborations, many of us are exposed to junk food marketing via digital devices. But are these campaigns reaching children? The invisible nature of digital marketing makes it challenging for researchers to identify and track precisely what brands are doing, particular...
Image: Phys.org
Whether via ads or influencer collaborations, many of us are exposed to junk food marketing via digital devices. But are these campaigns reaching children? The invisible nature of digital marketing makes it challenging for researchers to identify and track precisely what brands are doing, particularly when marketing is rolled out behind company walls, and delivered to individual devices such as phones.
Originally published at Phys.org
