Monday, June 29, 2026
Science

Love hormone enters battle mode, exposing rivalry and group lines in Amazon study

The "love hormone" oxytocin (OT) plays a role not only in moments of intimacy but also in competitive situations. Researchers at the University of Zurich (UZH) have shown that OT levels increase when rivalry or clearly defined groups are involved—particularly in men.

Love hormone enters battle mode, exposing rivalry and group lines in Amazon study
Image: Phys.org
The "love hormone" oxytocin (OT) plays a role not only in moments of intimacy but also in competitive situations. Researchers at the University of Zurich (UZH) have shown that OT levels increase when rivalry or clearly defined groups are involved—particularly in men.

Originally published at Phys.org

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