Most people don't know what they don't know, but think they do
Do you know what the Apple logo looks like? Chances are, you think you do. It's ubiquitous and iconic. How could you not know it? But when tested, it turns out very few people can remember all the features of the logo. One study of 85 people found that only about half could pick the correct logo out...
Image: Phys.org
Do you know what the Apple logo looks like? Chances are, you think you do. It's ubiquitous and iconic. How could you not know it? But when tested, it turns out very few people can remember all the features of the logo. One study of 85 people found that only about half could pick the correct logo out of a lineup of similar ones. And only one person could correctly draw it.
Originally published at Phys.org
