Necro-branding: Why are deceased celebrities like Michael Jackson still popular when dead?
As "Michael," a major biographical film on Michael Jackson, hits cinemas more than a decade and a half after the singer's death, a new study shows that dead artists' brands remain powerful long after they are gone.
Image: Phys.org
As "Michael," a major biographical film on Michael Jackson, hits cinemas more than a decade and a half after the singer's death, a new study shows that dead artists' brands remain powerful long after they are gone.
Originally published at Phys.org
