Research finds under-24s illegally targeted by Dutch gambling ads
The Netherlands prohibits gambling advertising from targeting young people under age 24. Using Meta's ad library, we found a minority of ads published by both online (7.3%) and offline (29.8%) Dutch gambling licensees that broke this rule, including the state-owned Holland Casino (which quickly admi...
May 4, 2026168 views
Image: Phys.org
The Netherlands prohibits gambling advertising from targeting young people under age 24. Using Meta's ad library, we found a minority of ads published by both online (7.3%) and offline (29.8%) Dutch gambling licensees that broke this rule, including the state-owned Holland Casino (which quickly admitted to and fixed the mistake upon notification).
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