- Technology
- Americas
Swatch’s latest luxury collaboration is a $400 pocket watch
- Andrew Liszewski
- May 13, 2026 at 2:40 PM
- 4 views
Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration, Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet. Inspired by Swatch's iconic Pop watches from the '80s and Audemars Piguet's Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet x Swatch Royal Pop collection features eight pocket watches with colorful designs and octagonal-shaped cases.
Depending on the size, features, and finish, Audemars Piguet's Royal Oak watches can range in price from tens of thousands to hundreds of thousands of dollars. The Audem …
Originally published at The Verge