Is Apple TV the new HBO?

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.

Severance. Pachinko. Silo. Ted Lasso. Over the past couple of years, a number of Apple TV shows have become hits with audiences and critics alike. And yet, compared to the size of other subscription services, Apple TV still barely makes a dent.

In Nielsen's most recent The Gauge report, Apple's service failed once again to make the top 10 list of most-used streaming services, suggesting that its audience is smaller than not just that of Netflix and Disney Plus, but also Tubi, H …

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