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'Labubu economics': Game-theoretic model explains why blind box strategies benefit suppliers, retailers, and consumers
- June 8, 2026 at 8:40 PM
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The billion-dollar Labubu phenomenon broke a cardinal rule of retail: Consumers need to know what they're buying before they open their wallet. Most new Labubu sales took the form of "blind boxes," where purchasers found out which type of doll they'd purchased only after the fact.
Originally published at Phys.org