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People avoid loss, regret rather than rely on 'risk-return' financial strategy
- June 23, 2026 at 8:20 PM
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People make financial choices to avoid losing money or experiencing regret, rather than simply balancing expected monetary returns with their tolerance for financial risk, according to a new study led by Lisa Posey, associate professor of risk management in the Penn State Smeal College of Business.
Originally published at Phys.org