RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

Smart ring maker RingConn's marketing copy says Lord of the Rings' "enduring narrative highlights a simple but powerful idea: that meaningful transformation often begins with the choices we make each day. RingConn embraces a similar philosophy, believing that lasting change begins with everyday awareness and small, intentional decisions."

Of course, the "intentional decisions" Frodo makes in Lord of the Rings include specifically not wearing the One Ring and (spoiler alert) tossing it into a volcano. That's not the idea behind RingConn's smart rings - much like Gollum, you're supposed to wear them 24/7.

The Verge's Victoria Song notes tha …

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