Wednesday, July 22, 2026
Science

Crowd reactions influence whether people receive controversial political messages positively or negatively

Positive crowd reactions like applause and laughter can make controversial political messages more acceptable to viewers, according to new research by psychologist Dr. Carl Senior at Aston University. The research suggests that how broadcasters and content creators use applause, laughter and booing...

Crowd reactions influence whether people receive controversial political messages positively or negatively
Image: Phys.org
Positive crowd reactions like applause and laughter can make controversial political messages more acceptable to viewers, according to new research by psychologist Dr. Carl Senior at Aston University. The research suggests that how broadcasters and content creators use applause, laughter and booing can subtly shape public perceptions of populist figures and divisive issues like immigration.

Originally published at Phys.org

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