Study finds carbon-based pricing encourages greener tourist intentions
Hotels have long encouraged guests to reuse towels, limit linen changes and conserve energy. Yet tourism remains a significant source of carbon emissions, and voluntary sustainability programs often struggle to achieve lasting behavior change. New research suggests a different approach may be more e...
July 15, 20267 views
Image: Phys.org
Hotels have long encouraged guests to reuse towels, limit linen changes and conserve energy. Yet tourism remains a significant source of carbon emissions, and voluntary sustainability programs often struggle to achieve lasting behavior change. New research suggests a different approach may be more effective: connecting the environmental impact of a stay directly to what travelers pay.
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