Saturday, August 22, 2026
Technology

Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent

Citing "significant increases in memory and storage component costs," in a statement given to Fortune, Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent. The cheapest products in Amazon's lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 t...

Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent
Image: The Verge
The Echo Dot Max went from $50 to $80 overnight. | Photo by Jennifer Pattison Tuohy / The Verge

Citing "significant increases in memory and storage component costs," in a statement given to Fortune, Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent.

The cheapest products in Amazon's lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick 4K Max also rose by over 40 percent to $84.99, and the base level Kindle now costs $149.99, a nearly 37 percent increase.

Amazon's flagship Echo Dot Max smart speaker, which launched last year, now costs $119.99, up from $99.99. Apple increased the price of its comparable HomePod Mini this summer to $129 from $99.99. …

Read the full story at The Verge.

Originally published at The Verge

The Morning Briefing

Subscribe to our Newsletter

Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.