Friday, August 7, 2026
Science

Don't believe the GenAI hype—learn from it instead, say researchers

When is a hype bubble more than just a bubble? When it becomes a mass, real-time learning event. New research published in the Academy of Management Journal by Anna Brattstrom, a professor at the University of St Andrews Business School, and Hassan Hamadi, a PhD student at Lund University, aimed to...

Don't believe the GenAI hype—learn from it instead, say researchers
Image: Phys.org
When is a hype bubble more than just a bubble? When it becomes a mass, real-time learning event. New research published in the Academy of Management Journal by Anna Brattstrom, a professor at the University of St Andrews Business School, and Hassan Hamadi, a PhD student at Lund University, aimed to understand the hype around generative AI.

Originally published at Phys.org

The Morning Briefing

Subscribe to our Newsletter

Be the first to receive the latest news, market analysis and updates — delivered straight to your inbox.