Social media analysis offers businesses a new way to forecast feature demand
Social media has become an important source of information for consumers making purchasing decisions, with prior research finding that more than 90% of consumers consult social media before making a purchase. For businesses, that makes social media a potential source of information about what consum...
Image: Phys.org
Social media has become an important source of information for consumers making purchasing decisions, with prior research finding that more than 90% of consumers consult social media before making a purchase. For businesses, that makes social media a potential source of information about what consumers are looking for in products.
Originally published at Phys.org
