To promote climate action, emotion may matter more than information
Every year, public authorities and nongovernmental organizations spend millions on communication campaigns designed to encourage people to take action on climate change. But which strategies work best? Should campaigns rely on fear or positive messages, prioritize facts or appeal to emotions, and fo...
Image: Phys.org
Every year, public authorities and nongovernmental organizations spend millions on communication campaigns designed to encourage people to take action on climate change. But which strategies work best? Should campaigns rely on fear or positive messages, prioritize facts or appeal to emotions, and focus on words or visuals?
Originally published at Phys.org
