Q&A: How can marketers use AI effectively—without losing human judgment?
As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their workflows, a new study by a Penn State researcher and collaborators proposes an approach to deploying AI-generated marketing content at scale while reducing the need for costly...
Image: Phys.org
As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their workflows, a new study by a Penn State researcher and collaborators proposes an approach to deploying AI-generated marketing content at scale while reducing the need for costly and time-consuming traditional testing.
Originally published at Phys.org
