Retail research shifted in five ways, study finds
Retail research has changed during the last couple of decades, according to an analysis of almost 5,200 papers covering business practices, consumer behavior and technology. The study, published in the International Journal of Electronic Marketing and Retailing, considered papers from the four leadi...
Image: Phys.org
Retail research has changed during the last couple of decades, according to an analysis of almost 5,200 papers covering business practices, consumer behavior and technology. The study, published in the International Journal of Electronic Marketing and Retailing, considered papers from the four leading specialist journals in this area.
Originally published at Phys.org
