Shopify opens its catalog up to more AI agents

CANADA - 2025/07/20: In this photo illustration, the Shopify logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)

More AI agents will soon be able to browse and purchase from Shopify listings, marking an expansion of the company's agentic commerce ambitions.

Shopify announced Tuesday it will let shoppers configure their AI agents to purchase products on their behalf, giving more agents access to over a billion listings in Shopify's catalog. (The catalog consists of both items on and off Shopify storefronts.) In September, Shopify announced it was partnering with Meta to allow its Muse agent to browse and purchase items on a human's behalf; now, shoppers can use any agent without a partnership integration.

To set up the feature, customers connect an …

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