Wednesday, October 28, 2026
Science

Study finds celebrity digital twins may boost trust in customer service

Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star—it's his AI-powered digital twin. And new research...

Study finds celebrity digital twins may boost trust in customer service
Image: Phys.org
Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star—it's his AI-powered digital twin. And new research suggests that familiar face could significantly improve how you perceive your customer service experience.

Originally published at Phys.org

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