The psychology of saving electricity: How comparisons can curb consumption
Simple psychological interventions are often enough to encourage people to change their behavior—and this is also true when it comes to saving electricity. A new study by Mannheim-based consumer psychologist Dr. Yavor Paunov and colleagues shows that comparing one's own electricity consumption with...
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Simple psychological interventions are often enough to encourage people to change their behavior—and this is also true when it comes to saving electricity. A new study by Mannheim-based consumer psychologist Dr. Yavor Paunov and colleagues shows that comparing one's own electricity consumption with that of others as well as practical energy-saving tips can help reduce energy consumption.
Originally published at Phys.org
