Indian luxury brands steal spotlight on global stage

Last year – and last month – were watershed moments for Sabyasachi Mukherjee. From March 7-16, coinciding with the Oscars weekend, he presented an exclusive showcase of jewelry, clothing and other accessories at Saks Fifth Avenue’s new Beverly Hills flagship. March also marked the UK launch of Estee Lauder and the designer’s limited edition lipstick collection, to be exclusively available at Selfridges.

And last year, Mukherjee launched his largest flagship yet in Mumbai and his first exclusive jewellery boutique in India at Taj Krishna in Hyderabad. Besides the partnership with Estee Lauder, other global collaborations have included the launch of eyewear with Morgenthal Frederics and a continuing association with Bergdorf Goodman.


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Mukherjee told ET he has seen a massive growth curve at about 33% across segments over the past one year, with jewelry sales growing at about 76%.


Indian Luxury Brands Steal the Spotlight on Global Stage

“While every category continues to grow, the most heartening for me personally, has been jewelry. We’ve grown about 76% in this category alone. It has been 25 years of Sabyasachi, and we started out as a fashion brand, but in just seven years Sabyasachi jewelry has become the go to not just for our loyalist customers but for new customers across the globe,” he said.

“We’re going to continue introducing more entry level categories this year. The idea is to give Indians a truly global Indian luxury brand,” he added.

Gautam Sinha, founder of homegrown leather label Nappa Dori, said sales have been ‘fabulous’ over the past one year and the brand has seen a tremendous growth in revenue.

“We are looking at a pan India presence through airports and are pivoting toward luxury travel retail, which has been a strong category for us. We are in talks to open stores in Europe,” said Sinha.

Last year, Nappa Dori expanded its presence in locations such as Mumbai, Delhi, Bengaluru, Pune and Chandigarh.

“In 2024, we also plan to open our second store in London besides expanding in the Middle East. Dubai has been a key market for us and we have a strong Middle Eastern clientele,” he added.

The demand for luxury Indian brands continues to soar, with a growing number of inquiries pouring in, said a

Uzma Irfan, director of corporate communications at realtor Prestige Group, which is responsible for The Collection at UB City in Bengaluru.

“We are witnessing a full occupancy at UB City. To meet this demand, there are plans to expand into new malls, thereby paving the way for more indigenous luxury brands to flourish,” said she.

Indian luxury was only defined through weddings previously, and while that segment continues to grow, it’s not the sole compelling case anymore, said Pushpa Bector, senior executive director at DLF Retail.

“Designer brands such as Arpita Mehta, Jayanti Reddy, Dabiri and Anushree Reddy are opening their stores with us. We are expanding the Emporio mall in Delhi because we need to service these requirements to give due space to Indian luxury brands that are coming of age,” she added.

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