Mamaearth turns 7, CEO shares sales deck from 2016

Ghazal Alagh gave a shout-out to beauty and personal care brand Mamaearth on its seventh birthday. On Tuesday, the co-founder of Honasa Consumer which operates the Mamaearth brand, hit flashback mode and dug out the first formal pitch deck that the entrepreneur couple – Ghazal and her husband Varun Alagh – had shared with venture capitalists (VCs) in 2016 as they tried to raise funds.

“Today is Mamaearth’s 7th birthday, seven years ago this day we brought this amazing brand to life which has created a legacy of its own and it’s still in Grade 1,” she wrote.

The 35-year-old shepreneur summarised the pitch deck and highlighted seven key points that they had presented to VCs while seeking funds in 2016. From doing Rs 100 cr sales in 5 years to espousing the cause of digital disruption for brands, she listed what they had in mind then.

“Some of this did come true and a lot of it did not, as an entrepreneur you imagine your journey to shape a certain way but then every day is a new day and it shapes your journey in a new way,” she wrote.

Alagh also mentioned that they had decided to call themselves “an Atomically Fast Moving Consumer Company” and had predicted that “we will be a billion dollar valued publicly listed company in under 10 years, which did come true.”

Last month the entrepreneur couple made headlines after Honasa Consumer was listed on the stock exchanges. It also reported a 93% growth in its net profit to Rs 29.4 crore for the second quarter ended September 2023. The same stood at Rs 15.2 crore in the last year period.

“Honasa continues to grow much faster than FMCG peers at 33% for H1 while growing profits by 14X over last year H1 to Rs 54 cr. We continue to be capital efficient with negative working capital and highest gross margins in industry while showcasing leverage and efficiency on A&P spends,” Varun wrote in his post on LinkedIn right after the Q2 results were announced.

The Alaghs were also seen celebrating the company’s listing with a special gig at Mumbai eatery Bastian that is co-owned by actress Shilpa Shetty (the ‘Baazigar’ actress reportedly acquired a 50 per cent stake in the restaurant chain in 2019). Ghazal shared a series of photographs along with Shetty who is also one of the early investors in Honasa. The latter sold her 13.93 lakh shares in the offer for sale portion of the IPO, and has earned around Rs 45.14 cr.

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William Murphy

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