Neeraj Chopra to promote Limca Sportz

Beverage maker Coca-Cola is extending its lime drink Limca to the no-fizz, low-sugar category, for the first time, with a new brand Limca Sportz, for which it has signed Olympic gold medallist Neeraj Chopra, the beverage maker’s president for India and Southwest Asia Sanket Ray said in an interview.

The move comes amid escalation of launches in the healthier space by foods and beverages companies globally, as consumers opt for these products especially after the pandemic. The electrolytes and glucose beverage is a sports drink, and broadbases the company’s portfolio beyond fizzy drinks, which currently includes low-sugar juices, and Coke Zero.

Ray said the beverage maker, which delivered its best quarter by volume in April-June, will increase spending significantly over last year in the third and fourth quarters, to sustain growth momentum in the non-summer months.


For soft drinks, the months of April-June contribute over 65% to annual sales of packaged beverages. Out-of-home channels such as restaurants and bars, cinemas, airports and entertainment complexes account for more than half of soft drink sales, and the quarter also saw demand overtaking supplies for many summer-facing products.

“Mobility and travel have resumed, inflation is stabilising, and the government has introduced food schemes; plus we have the ICC and FIFA World Cup coming up, so we are optimistic about the next two quarters,” Ray said.

The maker of Coke and Sprite fizzy drinks and Maaza mango drink, will increase marketing spends in the next two quarters compared to the corresponding year-ago quarter.

“India is a structural story, economically is growing and has a large teen population. So our outlook remains positive about demand especially in the upcoming festive quarter, and we have a lot of headroom for growth,” he said.

In India, Coca-Cola reported its best-ever quarter volumetrically, delivering 1 billion incremental transactions in the quarter led by affordable single serve packs, the company said in its global earnings statement on Tuesday.

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William Murphy

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