A few extra dollars may go a long way for survey researchers, study shows

Survey research is an important tool for capturing public opinion. Social scientists, market researchers, policymakers and more rely on surveys to capture the big picture of the public's perception. But the data gleaned from a survey largely depends on its response rate, and researchers have included monetary incentives in survey mailings to encourage participation. Initial incentives have shown success, but less is known about the effectiveness of follow-up incentives. Could a few more dollars help boost response rates?