Understanding eras: Predicting audience preferences with new perspective on nostalgia
When brands spend millions every year to transport Super Bowl audiences back in time during commercials, what happens if they choose the wrong era? Knowing who prefers which part of history is valuable marketing knowledge, and a new tool developed at the University of Arizona offers a way to measure...
Image: Phys.org
When brands spend millions every year to transport Super Bowl audiences back in time during commercials, what happens if they choose the wrong era? Knowing who prefers which part of history is valuable marketing knowledge, and a new tool developed at the University of Arizona offers a way to measure which era evokes the most nostalgia.
Originally published at Phys.org
