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Brain responses to wildlife images can forecast online engagement—and help conservation messaging

  • February 17, 2026 at 1:30 PM
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Brain responses to wildlife images can forecast online engagement—and help conservation messaging
What types of photos make people reach for their wallets? New Stanford University-led research suggests that brain activity can help forecast which wildlife images will inspire people to engage online and donate to conservation causes.

Originally published at Phys.org

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