- Science
- Global
The bouba-kiki effect: Baby chicks match sounds to shapes just like humans
- February 20, 2026 at 7:40 PM
- 33 views
When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while a soft, rolling word is linked to something smooth and curved. This fascinating phenomenon is known as the bouba-kiki effect.
Originally published at Phys.org