- Science
Scent vs. brand image: What an EEG study reveals about luxury marketing
- Feb 27, 2026
Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consu...
Scientific discoveries and research
Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consu...
This striking image from the science camera on ESA's Jupiter Icy Moons Explorer (Juice) shows interstellar comet 3I/ATLAS spewing dust and gas. The ti...
New research from the University of St Andrews published in Current Biology has shown that the role of age in male humpback whale reproduction has cha...
From a bird's eye view, the Amazon rainforest appears as a lush green mosaic of treetops stretching as far as the eye can see. It is home to countless...
Rising carbon dioxide levels are being detected within the human body, with new research warning a key blood marker for the gas could near its healthy...
UBC Okanagan researchers and Canadian egg farmers have created a practical tool to help producers balance environmental and economic trade-offs. Resea...
With a simple motion, a jack-in-the-box-like spring designed at NASA's Jet Propulsion Laboratory showed the potential of additive manufacturing, also...
Greenland's largest glacier, Jakobshavn Glacier, may be edging closer to a critical threshold as meltwater runoff from the Greenland Ice Sheet acceler...
For over 50 years, the Landsat program has provided the longest continuous satellite record of Earth's land surface from space. Landsat 9, launched in...
Underground, intricate networks of soil fungi underpin the functioning of terrestrial ecosystems. Yet despite their global importance, only 30% of glo...
New Zealand's earlier efforts to safeguard marine or coastal environments, particularly as marine reserves and marine protected areas, typically focus...
From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile a...
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