Science News Financial Gazette. The aim of a science journalist is to render very detailed, specific, and often jargon-laden information produced by scientists into a form that non-scientists can understand and appreciate while still communicating the information accurately. One way journalism can achieve that is to avoid an information deficit model of communication, which assumes a top-down, one-way direction of communicating information that limits an open dialogue between knowledge holders and the public.
Journalists often have training in the scientific disciplines that they cover. Some have earned a degree in a scientific field before becoming journalists or exhibited talent in writing about science subjects. However, good preparation for interviews and even deceptively simple questions such as “What does this mean to the people on the street?” can often help a science journalist develop material that is useful for the intended audience.
News coverage on science by traditional media outlets, such as newspapers, magazines, radio, and news broadcasts is being replaced by online sources. In April 2012, the New York Times was awarded two Pulitzer Prizes for content published by Politico and The Huffington Post, both online sources, a sign of the platform shift by the media outlet.
Information continues to be widely available to the public online. The increase in access to scientific studies and findings causes science journalism to adapt. “In many countries the public’s main source of information about science and technology is the mass media.” Journalists must compete for attention with other stories that are perceived as more entertaining. Science information cannot always be sensationalized to capture attention and the sheer amount of available information can cause important findings to be buried. The general public doesn’t typically search for science information unless it is mentioned or discussed in mainstream media first. However, the mass media are the most important or only source of scientific information for people after completing their education